Money is the driving
Now back to money! Money is the driving force behind our society today. We all need it and hate to spend it foolishly. Think about it. More and more homes are getting linked to the web. The general populace is now more interactive and are using this technology. Why not utilize existing technology? Allow customers the opportunity to see you are the company going places.
Due to the explosive growth of the WWW when would be the best time to get on before or after your competition? Let people see you are right for the job. This new advertisement medium not only makes cents it makes DOLLARS!